Re: How to Write Sales Letters That Sell!

Published: Mon, 02/09/15

Hey Jon here,

The average consumer today is absolutely inundated

with sales pitches.

So if you're selling a product or service to today's ad weary

consumer, and you want your sales letters to get results,

you'll need a step-by-step plan that breaks down the

barriers to buying.

A plan that bypasses the head and goes right for the heart.

If the heart's in it, the brain will follow.

Buying anything is largely emotional. Whether it's paper

clips or plain paper copiers, emotions lead the purchase.

Facts, specs and the like are simply used to justify the

decision, once made. Which means that everything about

your sales letter, every sentence, every phrase must

appeal to your customer's emotions.

What emotions?

The simple truth is, there are only two emotions that

really motivate people: The promise of gain or the fear

of loss--with the fear of loss being the stronger.

Example: Given the choice of headlines: "Save money in

legal fees." Or "How to keep from being sued." The latter

will probably get a better response.

Supporting the promise of gain and the fear of loss are

seven key emotional hooks or basic human needs. No matter

what your product or service, to be effective, your sales letter

must directly address as many of these basic needs as possible:

* Safety/Security

* Wealth

* Good looks

* Popularity

* Self-satisfaction

* Free time

* Fun/Excitement

So how do you get them to act? How do you go from

head to heart?

What's the copy paradigm?

to find out.

See ya over there.

-Jon